What is your name?Robert Rocha
How long have you been involved in the healthcare industry?
My first job out of college was with a medical research team. I served as a Biomedical Engineer before heading to grad school. For about 8 years I worked for various hi tech companies as an engineer and then eventually sales and business development. I now own a software business and we create 3D patient education and imaging software products. You can say that I've come full circle.
Who's using your software products today and how do they benefit?
Mainly Chiropractors but also some MD's and DO's. The graphics are interactive, easy to use and very compelling. People are visual thinkers, spend a great deal of time on the internet and doctors have a very limited amount of time educate patients so it makes sense to use computer based graphics and animations to educate patients. Paper charts and plastic models just aren't nearly as effective and our customers are seeing much better patient compliance as a result.
What makes your products unique?
Each product has been designed to be very easy to use. We leave out complex pull-down menu's and instead use a point and click navigation scheme. We also reference our models in accordance with the most respected research and text books. Our 3D artist is terrific and creates most all of our models from a blank canvas so that are graphics won't be found anywhere else. Our imaging product incorporates these same 3D models so that our customers can easily import medical images like X-Ray's, MRI's, CT scans, etc.. and show them next to a 3D reference model. Patients get it.
What challenges have you faced as a business owner?
Balancing product development and marketing budgets has probably been our biggest challenge. As an engineer, I can easily spend too much time on the product development side but I work with some terrific folks that know how to pull me back where I belong. Marketing is also a huge challenge. There's simply an ton of opportunities to pour resources into so with a great deal of trial and error we have managed to establish so effective marketing and sales channels.
What marketing efforts are working best for your company?
Really it's our existing customers. We've established an impressive database of happy customers and they do most of our selling for us. We conducted a survey in 2005 and found over 99% of our customers were satisfied with there purchase of our products. Since then we've added more features and enhanced many of our existing features for each product.
What's next for your company?
Expansion into other markets and we will continue to add more quality products to the market place.
What is your website?
CommVantage.com
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