What is your name?Robert Rocha
How long have you been involved in the healthcare industry?
My first job out of college was with a medical research team. I served as a Biomedical Engineer before heading to grad school. For about 8 years I worked for various hi tech companies as an engineer and then eventually sales and business development. I now own a software business and we create 3D patient education and imaging software products. You can say that I've come full circle.
Who's using your software products today and how do they benefit?
Mainly Chiropractors but also some MD's and DO's. The graphics are interactive, easy to use and very compelling. People are visual thinkers, spend a great deal of time on the internet and doctors have a very limited amount of time educate patients so it makes sense to use computer based graphics and animations to educate patients. Paper charts and plastic models just aren't nearly as effective and our customers are seeing much better patient compliance as a result.
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